Much like a marriage between spouses, finding and fostering a healthy, successful business partnership takes time and effort from both parties. Franchisor/franchisee relationships are not unlike marriage in this way, requiring flexibility and understanding to keep both owners and brands happy.
With lodging alternatives, OTAs, evolving technologies and younger guests coming of age, the industry is shifting—and shifting quickly. Brands are trying to keep up by offering new, trendy options, but may find themselves splintering off a bit too much.
Held here at sponsor RLH Corp.’s Red Lion Hotel Orlando Lake Buena Vista South, with additional sponsor support from Gallagher Real Estate and Hospitality Services, the Hotel Business roundtable “Picking the Right Partner: Finding a Franchising Relationship That Fits” was co-moderated by Hotel Business Editor-in-Chief Christina Trauthwein and Publisher Allen Rolleri. Industry leaders discussed strategies for choosing the right franchise partner, maintaining relationships and navigating the ever-evolving industry landscape.