Creative Ways Hotels Can Capitalize on Catering
Catering and banquets have always been the bread and butter of the hotel F&B experience. However, with the changing landscape of event venues in the market from new formal meeting venue companies such as Convene, to new technology enabling on demand venue booking like Breathe, to non-traditional venues crossing over into the event space such as luxury bowling alleys or food halls, the competition is fierce for hotel catering.
The competitors of hotels for catering and banquets are no longer just other hotels, which means we need to step up our game to stay top of mind and relevant in the catering and events space. PM Hotel Group has made innovative additions from coast to coast not just around menu development and packaging, but more significantly around space design and programming to stay competitive with local venues.