Vision & Values

WE’RE A 25-YEAR STARTUP

Our founders are scrappy, passionate Cornell hoteliers who started dreaming two decades ago and haven’t stopped. All these years later, we’re as excited about each new project as the first.

Innovate
Elevate
curate

Exterior of CANOPY BY HILTON PORTLAND | PEARL DISTRICT from bottom view

Business Philosophy

ON A QUEST FOR EXCELLENCE


We’re passionate about driving results, delivering memorable hospitality, and creating a culture that empowers our people in the process. Our entrepreneurial spirit fosters creativity, which is how the best ideas—and returns—are generated.

Core Values

Our people-first mentality empowers our associates to be themselves and do their best work. When people are motivated by a common purpose + passion, anything is possible.

Respect

For one another, our guests, communities + the planet.

TEAMWORK

Work together. Collaborate.
Play to win + exceed expectations.

Drive

Be passionate about what you do. Hard work pays off. Pursue excellence.

ENTREPRENEURIAL SPIRIT

Innovate.
Push boundaries.

Differentiators

Our commitment to people, innovation and service set us apart.

The Edge

We take a tech-forward approach, leveraging a custom suite of tech tools to maximize efficiencies and optimize performance.

Culture

Transparency, teamwork and trust inspire and energize our people-powered culture.

HIGH TOUCH

We’re focused on being the best—not the biggest—management company. Our leadership team’s experience, insights and high-touch engagement creates unmatched value for our owners.