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Hotel Sales and Revenue Leaders Navigate the Convergence of Their Disciplines
ORLANDO, Florida — Gone are the days of hotel revenue management, sales and marketing each operating in silos or, in the worst-case scenarios, even against each other. Speaking during the “A New Framework for Converging Sales, Marketing & Revenue Optimization” session at the 2022 HSMAI Marketing Strategy Summit, Ed Skapinock, chief commercial officer for Appellation, […]